identifying 26 must-know plant-based trends based on 157 million consumer conversations. https://zokhazo.blogspot.com/2021/03/the-universal-attractor.html?m=1

Plant-based is evolving.

How are you staying relevant? 

Plant-based is becoming increasingly popular—and increasingly experimental. It used to be driven by concerns about sustainability and animal welfare. But today’s social media feeds are filled with bold, innovative, vibrant plant-based dishes competing with traditional dishes on a number of levels - consumers’ expectations of plant-based are rising.

So, how can food manufacturers discover the latest trends and predict tomorrow’s rising stars? By reading our latest eBook report!

It provides a blueprint for successful new product innovation, identifying 26 must-know plant-based trends based on 157 million consumer conversations.

In the report, you’ll discover:

-Macro growth drivers fuelling the plant-based food category

- Top prediction ranking product and ingredient trends

-Emerging concepts to look out for

-How to optimise your current product portfolio

Complete the form below to

TRENDSCOPE, continually ingests millions of real-time social data conversations to analyse which consumer needs, benefits and products are forecast to grow fastest in the future.

Helps with

Consumer & Market Insights

Black Swan Data is a consumer intelligence technology provider that harnesses the power of social data to identify, connect and predict important consumer trends.  

heir flagship product, TRENDSCOPE, continually ingests millions of real-time social data conversations to analyse which consumer needs, benefits and products are forecast to grow fastest in the future. The platform is powered by a TPV (Trend Prediction Value) algorithm which has an 89% rated prediction accuracy at forecasting trends 6+ months out.  

  Their solutions are used by some of the world’s leading consumer goods companies to identify strategic growth and new product innovation opportunities. 

Capabilities

True behavioral insight​

Remove the subjectivity and bias of traditional market research by placing big data and no-questions-asked behavioral data at the heart of your company’s Consumer Insight’s capability.​

 

Connecting trends creates opportunities

Black Swan’s association and network clustering analysis understand how macro growth drivers (e.g. Mental Health) manifest as micro-level trends (e.g. Melatonin Gummies). It enables brands to identify and activate new product innovation ideas faster.

TRENDSCOPE platform

Self-serve platform that enables users to easily access, analyze and apply Black Swan’s trend prediction data against each step of the new product innovation process.

Never miss a trend again

We can only look for what we already know and often new opportunities sit outside our current understanding. Black Swan’s technology surfaces every category trend being talked about online to identify unknown and emerging trends earlier.

 Predict with scientific accuracy

Black Swan’s TPV algorithm predicts a trends future trajectory with an 89% accuracy 6+ months out. It delivers an objective measure to prioritize trends and keeps brands ahead of the curve.